My Projects
A curated selection of my projects from 2023–2025, spanning industries from banking and healthcare to fashion and public services — each turning complex topics into clear, compelling narratives that spark conversation and drive collaboration.
Interwetten (Sports Betting & Gaming)
An internal branding and communication program to support strategic transformation.
Strategic Industry Trend Narratives
Turning complex market disruption into clear, story-driven insights and actionable strategies.
Merck
A vision concept exploring future healthcare solutions and digital patient services.
Novo Nordisk
A customer journey framework to strengthen engagement across healthcare stakeholders.
ÖGK (Austrian Health Insurance)
A mobile health app concept to unify services and modernize digital healthcare.
Sales Campaign: Health & Public Services
A cross-industry campaign concept for Health & Public Services to position new digital offerings and support sales enablement.
Wolford
A brand and digital experience concept to modernize the customer lifecycle.
Nestlé
A vision for a user-friendly family app that fosters better nutrition through personalization, engagement, and data-driven insights.